We shape brands, with shapes
Branding for founders who need to move fast and stand out.
Brands We’ve Helped Shape
What We Shape
01
Brand Strategy
Naming, positioning, and messaging frameworks that define how your startup speaks and stands out.
02
Visual Identity
Logos, color systems, and typography that give your brand a bold, scalable look.
03
Verbal Identity
Taglines, brand voice, and tone guidelines to make your words as distinct as your visuals.
04
Logo Systems
Responsive logo suites (primary, secondary, icon, app mark) built to work across every context.
05
Brand Guidelines
A living rulebook covering visual and verbal systems, ensuring consistency as you grow.
06
Launch Collateral
Pitch decks, one-pagers, and social templates so you look credible from day one.
1. Discovery Call
We start by understanding your product, market, and story.
The raw outline of your brand takes shape here.
2. Design
From logos and color systems to voice and tone, we shape the core identity.
Circles, squares, and triangles become your brand language.
3. Systemize
We build brand guidelines and assets so your identity scales as you grow.
Every piece fits together, consistently.
4. Launch
Pitch decks, social kits, and launch collateral to get you moving fast.
Your shaped brand goes live, ready for investors and users.
How We Shape
Our process is simple, fast, and built for startups.
What Founders Say
Brands we’ve shaped, and the people behind them.
— Abdullah Khadeli, Founder of THREEARK
“It was a pleasure working with Shapes, their process was simple and the result was unforgettable.”
“I’ve been playing with shapes since I was a kid, stacking blocks, sketching circles, fitting squares into the wrong places until they finally worked. Back then, shapes were toys. Now, they’re my tools. Inside Figma, I take the same building blocks, circles, squares, triangles, and shape them into abstract marks and bold identities. What began as play has become an obsession, studying how companies build their brands, dissecting logos, and crafting systems that make startups unforgettable.”
From the Founder
Our manifesto.
— Kevin Chan, Founder of Shapes
